You're missing their big picture entirely. All signs point to a possible ban on anything refillable and most juices by way of expensive registrations, flavor bans or whatever necessary.I thought they would have mods out by now. All they have is cigalikes and that's good for to get people that are just quitting smoking but if I was them I would release a line of mods to try to get the vapers that already have mods and are more experienced. I would never buy anything from them again but that's just what I would do.
If you were a corporate super power would you
A: compete to make in a year profits you're already making in a couple days. Allocate expensive resources to such struggle. Compete in a vast global market that's growing and innovating so fast that the entire face of the market completely changes from week to week. Market a bunch of products that remove all your customers dependency.
B. Compete for global domination by being the only clown willing to still produce marginally effective products that are likely to soon be the only legal products on the market. Solidify your main products longevity in the market. Have every customer be full time life long repeat customers on both product lines when you're the only game in town and dump cocktails of helper ingredients in your tamper proof packages. Create addiction inducing compounds and stuff then in new product line in spades.