BLU commercial

[RoseJ]

I saw a commercial on TV last night for BLU e-cigarettes, and it was just plain weird.

Never once did they mention the words smoking, vaping, cigarette, quit smoking, nicotine, e-cigarette, or any words associated with smoking or vaping. Of the four or five people providing testimonials, none of them were actually using it. In fact, the only time they showed it was with the last woman, who was holding it between her fingers, like a cigarette. That was the closest visual to anything related to smoking or vaping.

Even the verbal stuff was odd. They talked about it being a good alternative, but they didn't say what the alternative was, or what it was an alternative for. If you didn't know what BLU is, you wouldn't know what the ad was even about.

It was the first time I had seen an ad for e-cigarettes, but boy, they must have some heavy-duty restrictions on what they can say or show.

 

[daviedog]

Don't want to offend the ANTZ..

 

[crxess]

Providing information without feeding Fools.

Had you seen their early commercials, you might understand.

Example:


Which could be construed by the Non-smoker as nothing more than a smoker skirting Current regulations.

Poor Promotion of a Product capable of assisting in ending a SMOKING habit

Word Play:
Freedom to Smoke
Freedom From Smoke

 

[Dlmdavid]

Providing information without feeding Fools.

Had you seen their early commercials, you might understand.

Example:


Which could be construed by the Non-smoker as nothing more than a smoker skirting Current regulations.

Poor Promotion of a Product capable of assisting in ending a SMOKING habit

Word Play:
Freedom to Smoke
Freedom From Smoke

I don't know that commercial was pretty motivational, I kind of want to go buy a Blu and hang out with Stephen Dorff

 

[leftyandsparky]

I remember the old one that said you could blu anywhere smoking wasn't allowed.

 

[leftyandsparky]

I don't know that commercial was pretty motivational, I kind of want to go buy a Blu and hang out with Stephen Dorff

Just makes want to give it a try as a smoker! I guess we can file this under " the good ol'days"

 

[leftyandsparky]

If i bought one now the battery would die in 30 min. and the I would ...... because I couldn't get my nicotine fix and off to the store for a real cigarette!

 

[Dlmdavid]

I remember my first ecig, a Green Smoke cigalike. Thought it was the most evolutionary thing in existence back then, now it seems quite archaic.

 

[leftyandsparky]

Isn't blu owned by big T? If they are than thats pretty smart of them to have a commercial when other name big T companies can't.

 

[DoctorJ]

Isn't blu owned by big T? If they are than thats pretty smart of them to have a commercial when other name big T companies can't.

Blu cigs are owned by Lorillard.

 

[Dlmdavid]

Yep I believe they are, at least they're still unable to advertise their analogues

 

[Mazinny]

Isn't blu owned by big T? If they are than thats pretty smart of them to have a commercial when other name big T companies can't.

Blu is owned by BT as is Mark Ten, Logic and Vuse. Vuse is the market leader by far. Njoy is the only major disposable cigalike not owned by BT.

 

[leftyandsparky]

Blu is owned by BT as is Mark Ten, Logic and Vuse. Vuse is the market leader by far. Njoy is the only major disposable cigalike not owned by BT.

Ok I wasn't sure.

 

[Mazinny]

Vuse - RJ Reynolds
Mark Ten - Altria
Blu - Lorillard
Logic - Japan Tobacco

 

[RoseJ]

Ha! You know, we turn on our TV once in a blue moon, so I should have known these ads are nothing new.

@Dlmdavid I started with Green Smoke too. I could never use one without coughing fits, no matter which strength or flavor.

 

[Dlmdavid]

Ha! You know, we turn on our TV once in a blue moon, so I should have known these ads are nothing new.

@Dlmdavid I started with Green Smoke too. I could never use one without coughing fits, no matter which strength or flavor.

Same, the menthol was the only one I could handle, one thing I liked about them was the customer service, I ordered online and the next day I had a phone call from them and they went over everything I ordered and explained them to me to ensure that's what I wanted, I thought that was nice, I may be wrong but I'm pretty sure they were the only company providing pre filled disposable carts for them at the time too

 

[retired1]

Problem is, they can't come straight out and say it's a smoking cessation device without incurring the wrath of the FDA.

 

[RoseJ]

Problem is, they can't come straight out and say it's a smoking cessation device without incurring the wrath of the FDA.

Exactly, and that's what made it so weird. They skirted around it, but never actually said it.

 

[r77r7r]

I think they're not as restricted in print tho. Lol, Popular Science had an article for Halloween a couple of years back where they rigged up A Clearo to make fog come out from a pumpkin on the porch.

 

[smacuser]

Sometimes I sleep with my vape next to my bed. Blu is sleeping with the FDA next to theirs.

Perhaps they are dreaming?