I got graham crackers when I first tried it also, but then I got hints of cherry, and then cocoa... It changes a little and I like it. More so then the GJ, because the banana just doesn't taste right to me... I really like some of the other AVE e-liquids I have gotten also. Some more then others. I really like Hype, and I typically hate fruity vapes... The only issue I have there is it takes over my atomizer chamber, and wick! and I can't get the flavor out for when I want to use BB, FC, Blend 4 or whatever else I am switching to