MONTREAL - Fewer Quebecers are trying to quit smoking, which means, for anti-tobacco crusaders, that it's time to bring out the heavy guns once again.
When Quebec tobacco-Free Week starts on Sunday, smokers will be reminded that there's a one in two chance they'll die prematurely, and health professionals will get on their cases more than ever.
"We keep hearing about road deaths as a public safety crisis, but we don't talk about deaths caused by tobacco," Mario Bujold, director-general of the Conseil québécois sur le tabac et la santé, said at a news conference Thursday.
The spectre of death will be a main theme, as health warnings and disturbing pictures on cigarettes packages no longer hold sway among persistent smokers.
Read more: Fewer Quebec smokers quitting
The stick has not been working, so they are going to switch to using the carrot -- only they are going to freeze the carrot rock solid first and then slam the smokers up-side the head with it.
Yeah...that ought to do the trick.