Today on CNBC, there is a good article entitled E-Cigarettes: Escaping the Smoke . The tone is generally positive and it definitely doesn't spout any of the same old lies. What it does do is treat electronic cigarettes as exactly what they are, an alternative to smoking.
It's kind of a shame that Andries Verleur, the CEO of V2 has to cover himself by saying that "we don't want to say that our product is healthier," but he is given the opportunity to say that he and his customers see an improvement in their lives after making the switch. All in all it's good mainstream exposure.
It's kind of a shame that Andries Verleur, the CEO of V2 has to cover himself by saying that "we don't want to say that our product is healthier," but he is given the opportunity to say that he and his customers see an improvement in their lives after making the switch. All in all it's good mainstream exposure.
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