Using factory coils with silica and fairly clear liquid, I typically dry burn after about two weeks, and the silica comes out white and clean.  With darker/sweeter liquids, it's after one week.  Following that, it's a dry burn every week until the silica changes a bit in texture and appearance, normally about three dry burns total.  Then it's into the vapocalypse baggie for a maybe someday rebuild.
I dry burn right after a wash, rinse again, then it's just pat them dry and put them back in service.  After a handful of puffs the flavor is pretty good, and after half a ml it's up to speed. I do stick to single coil heads with accessible coils for flavor and ease of maintenance.  I have quite a few dual coils, but I don't dry burn them more than once as they never seem to clean up fully.
I go through about 60ml per week, and it still surprises me how well heads hold up and taste good compared to earlier products like cartos.