The true greed is in the
juice where they charge a 3000% markup but again something is only worth what someone is willing to pay for it.
I agree... and disagree with this. The value of good
juice is hard to measure. I've often balked at this or that vendors price tag on juice. But, I've also been through a few things that make me appreciate quality and consistency.
A couple of years ago, I was exclusively buying Dekang. It was cheap and I found five or six flavors I liked. I was fairly satisfied. Then the RY4 fiasco happened. What a bummer. Then, Dekang lost their flavor/recipe guy. Another huge bummer. None of the juices tasted the same any more... but I got used to a couple. Then, they messed with the recipes again... then batches became inconsistent (one bottle would taste like I expected, the next would not - then a good bottle or two then a bad one or two and so on and so forth). --- So much for Dekang. I gave up on it.
Then I moved on to a couple of boutique juice vendors (on the low end of the price scale). I found dozens of flavors I liked. I was again satisfied. For a while, anyway. I began to notice inconsistent flavors. A new bottle wouldn't taste even similar sometimes to my last couple. At first, I blamed it on steeping or my taste buds or anything else I thought was a possible cause. It wasn't any of that. A little bit could be blamed on the flavoring companies the vendors were using not having consistent batches... but a lot of it could be blamed on too many cooks in the kitchen, so to speak. One vendor I used a lot had no less than 10 people "trained" to mix juice. I had to abandon them (more or less) as well.
So, I moved up the price scale a bit. What I discovered was that the high price tag ensured me that the flavors I liked would taste the same the next time I ordered and the next time and the next. There are a handful of juice vendors I've yet to try, so I sure can't say that a high price guarantees consistency across the board, but my two favorite juice makers are in the mid-to-high price range and one of them has a perfect record with me. The other sent me one bottle of one of my favorite flavors that wasn't right one time about 10 months ago. They made it right on my next order, so that's all I can ask for. If I pay that much, I think I can also expect excellent customer service.
I've been considering DIY and I've looked through price lists on different concentrations of unflavored nic. I have a really good idea of what a gallon of VG or a gallon of PG should cost. And, I've looked at a couple of hundred recipes and priced the necessary flavors. ---> Yup. From a materials standpoint, there are a bunch of juice makers who have a pretty steep mark up. Then it just sort of depends on what they've invested in their equipment, how much they pay for their space, insurance, business licenses, employees, the power company etc etc etc to figure out if charging a few hundred percent materials is "fair" or not. And, in at least a couple of cases, I think the prices might be hard to justify even after calculating all of that up and factoring a healthy profit.
The other benefit I've found dealing with boutique juice vendors is that they often use some very high quality recipes. And, since those recipes are almost always a trade secret, then the price is what it is if I want to vape the flavor that recipe produces.
I should and will say this: there are two juice vendors I hope to never try. there are two whose prices are so far out of whack that I've refrained from buying from them. Who knows what will happen if I try them and like them. If that happens, I might end up becoming a regular customer and spending more than I want to.