Like most of the non-fruit juices.....be sure to try it right away, but then put it up for a few weeks. It'll grow into it's own. I've got a nicely aged bottle that I only sparingly use. Given this is usually a short release, I'm looking forward to the next release. If it is soon, that'll work out perfectly as the wife is just about 1/2 way through her Doodle bottle. Timing is everything, LOL!