I consider you an online friend, but spare me, please.
I like the online friend part. Right back atcha.
No one said that they don't have a right to make any kind of commercial they want, no one's talking about witch-hunts and pitchforks. Some of us found it tasteless, tacky, and not funny. We have a right to express our dislike just like anyone else has the right to say it's the best commercial since sliced bread. But hey, it was targeted to 18-44 year old males. I'm not one, so excuse me if this 40-something year-old female finds the premise a bit sketchy. If it made the company a little money and some exposure, bully for them.
Gimme a break.
Addressing the bolded part. Okay, so perhaps its not actual witch hunts with actual pitch forks, but review of this thread shows proverbial witch hunt with emails to the vendor that kinda sorta seem pitchfork-ish. See post #9 in case there is doubt about what I am claiming.
IMO, it is borderline brilliant advertising as it:
1) gets people talking (by far the most important point)
2) does something that causes people's imaginations to run wild. You didn't see what you think you saw and/or what is actually sketchy, unless you consider shaking a juice bottle sketchy. I'm all too glad to elaborate on this point as it literally happens a lot of the time when it comes to scripted video. Visually hint at action of one thing, and let people develop their own judgments, only to have that replaced by action showing something altogether different.
Additional points:
- It still amazes me that we live in a world where this is deemed "creepy" or "sketchy" but the ad for "24" is deemed cool, and "oh please show more of that!" Btw, I'm a huge 24 fan, and also have no issue with that ad, but just think it weird how humans love seeing violence on the screen (zombies anyone?) but this.... OMG, call the thought police!
- I'm fairly certain a vaping ad (in any medium) isn't going to please 100% of the vapers, 100% of the time. Try as they might, I just don't think it is possible.
- Sotera judgment makes it pretty difficult for vendors to go in the direction of "buy an eCig. It will save your life, especially if you're a smoker." Which is what I gather some people in this thread want to see. Until that ad comes out (or comes back), I'm pretty sure we'll have people sitting on the sidelines here offering brilliant commentary such as, "lame."
- Post #38 makes a point that's worth stating / emphasizing in this thread. Here, let me grab quote from that: "As far as being a childish commercial, has anyone been watching TV lately? We are not in the '50s anymore, commercials aren't that serious anymore."
- If after all these points you still wish to say (yet again) that you found it distasteful and not worthy of a vaping vendor, then please let us just agree to disagree on the matter, as subjective complaints are a little too easy, IMO, and seem to be missing the point on these considerations.