I don't think ECF is playing it safe.
When I first came to this forum in October 2010 - I came here for information on e-cigarettes and on vaping as an alternative to smoking. And that's basically in a nutshell, what ECF is - it is a forum where those people who vape or want to vape come to get information about e-cigarettes and to hang out with other vapers.
I never thought of ECF as a quit smoking site - ever - and to be disappointed that they have not taken that slant on their front page I believe does them a disservice.
I'm not suggesting ECF play like a quit smoking site, but only to not down play so much the quit smoking aspect or to cater to the "you haven't quit smoking if you haven't quit nicotine" mentality - which is one thing fueling the indoor e-cigarette use bans. And to be more truthful and less coy for the influx of members we are going to be getting of people seeking info on quitting smoking with e-cigs. They will know nothing of alternatives and THR.
As e-cigarettes become more known and ECF appears higher in the search results, more people are going to be looking for information on "quitting smoking with e-cigarettes" because they hear that from current users. (We see it all over the site: "I quit smoking as soon as I picked up my e-cig." "I'm not a smoker because I don't smoke" etc.)
We've seen it over and over again - people looking to quit smoking with e-cigs end up on a big merchant site and end up with an overpriced, underwhelming device and finally find their way here. If ECF is going to change their marketing to woo those folks HERE first, they have to acknowledge that many if not most will want to know about "quitting smoking" and that most will not be aware of THR and the difference between smoking cessation and nicotine cessation.
If I were to come here and read that page two years ago, the message I would have gotten is that e-cigarettes aren't for quitting smoking without getting further info that there is still a benefit to quitting smoking even if you don't quit nicotine. Not knowing anything about THR and believing that nicotine was the bad stuff in cigarettes and buying the ANTZ "quit or die" mantra, I may have read this and not bothered to go further into the site to read all of the testimony to the fact that people have quit smoking and found out all of the THR information.
As it was, I was sold an e-cig at a state fair expo and only came to ECF to find something better. I was already sold on them. Most early ECF members did the same thing. With the spread of stories on e-cigs and with increased web presence for ECF, more and more people will be coming here first, without ever even trying one. Instead of a second stop, this will be a first stop for many smokers and ECF needs to shift gears in order to address that.
CASAA was formed at ECF and ECF went beyond the basic chat forum about e-cigarettes a long time ago, IMO. If they are striving to be the first stop for smokers seeking information on e-cigarettes then they need to tell the whole story. Anything else is an injustice to those smokers who need and deserve to hear the WHOLE story, not a line designed to protect e-cigarette merchants.