The E-Cigarette Debate Has Exploded on Internet Forums | VICE United States
An article mainly about us to be honest
An article mainly about us to be honest
Interesting. I didn't know Oliver held such contempt against the thought that vaping might help smokers quit...
Haha, of course I don't. I was slightly surprised to see that particular paragraph in the piece, but context is key.Interesting. I didn't know Oliver held such contempt against the thought that vaping might help smokers quit...
But Kershaw also knows that his current business model is untenable. 'It’s quite possible that in two years time, online sales will be banned,' he said matter-of-factly, 'and we won’t be able to put the resources into running the site that we have now without that revenue.' That means no more moderators to verify accounts, kick out spammers, and generally keep an eye on the amount of bull.... that tends to flood internet forums.[boldface added]
Herein lies the rub: There just isn’t enough evidence to come down conclusively on whether e-cigarettes are truly a healthier alternative to their analog counterparts. Tellingly, E-Cigarette Forum’s approach to advertising reflects this ambivalence. The entire forum is financially supported by advertisements bought by e-cigarette businesses peddling their wares. Revenue is good enough that Kershaw has been able to hire six full-time staffers to help him run the site. But he’s firm that these ads are 'not allowed to make crazy testimonials [about quitting smoking], 'cause they’re all bull.....'[boldface added]
While the quality of the prose and the research in this piece appear to be top-notch, some of the essential conclusions caught my critical eye.
Let's start with the topic of the article - namely that ECF's funding sources may be compromised:
I looked at the rest of the site and it appears to be for a younger set than what I suspect most smokers/vapers are. If anything I think it'll peak curiosity more because they tend to have more tech savy and will spot the holes quicker than mainstream does.
Let's just say that the internet has been increasingly monitored for a variety of reasons and sites just go private. 13 year olds know that where as a 50 year old might not, YET. There is no better advertising than word-of-mouth and I've seen some sites increase in popularity after they've gone private due to a sense of security from lurkers like this author.
Then he talks about the money and also states the New Members forum is the most popular with 20-30 visiting. LOL! It takes a lot more than that to make money on ads! Just try it. I've seen sites with easily 200,000 not cover min. costs and mods are paid? I'd be surprised. The under 30 yr olds are going to spot these holes in a blink and discredit the rest of the article as bs - or become intriqued by it check out ECF.
I seriously question if the quotes were accurate.
Take a look at that again. The 30 to 20 was refering to the average age, not number of.
It's not contempt, it's a legal requirement, you can't make a health claim on a non-medical product, none of our vendors do.
aikanae - 30 to 20 is not right, although I hesitate to say I was misquoted.
What I was trying to get at is that of our new visitors we've seen a shift in average age from 30s to 20s - this is from demographic profiling on our analytics , so take that how you will. Presenting this sort of data in a meaningful way is always difficult. We will do some polling on this when we do our big survey, some time next month.
We are running at about 1.5million uniques per month, fyi.
aikanae - 30 to 20 is not right, although I hesitate to say I was misquoted.
What I was trying to get at is that of our new visitors we've seen a shift in average age from 30s to 20s - this is from demographic profiling on our analytics , so take that how you will. Presenting this sort of data in a meaningful way is always difficult. We will do some polling on this when we do our big survey, some time next month.
We are running at about 1.5million uniques per month, fyi.