Informative and unbiased, presenting two different views of advocacy and deterents. The fact that Big
tobacco is finally getting into the market shows that e-cigs are likely to be around and to become more accepted by the general public. BT's marketing power will get the message out that there is a safer alternative to nicotine addiction. It won't be too much longer when some reputable studies are available to prove their safety to users and nearby non-smokers.
The big questions that remains are how the FDA decides to regulate the trade, and how much the government decides to tax users.