Apologies if this has been posted before. I searched, but could not find it.
Noel JK, Rees VW, Connolly GN. Electronic cigarettes: a new 'tobacco' industry? Tob Control. 2011 Jan;20(1):81. Epub 2010 Oct 7. http://tobaccocontrol.bmj.com/content/20/1/81.long
Extract:
Noel JK, Rees VW, Connolly GN. Electronic cigarettes: a new 'tobacco' industry? Tob Control. 2011 Jan;20(1):81. Epub 2010 Oct 7. http://tobaccocontrol.bmj.com/content/20/1/81.long
Extract:
In the USA, e-cigarette promotion has coalesced around three organisations. The Electronic Cigarette Association was founded to institute and promote industry-wide standards and a code of conduct, work to maintain sound professional and practices, educate the public and policy-makers on the industry's activities and potential, and ensure the ethical use of electronic cigarette technologies (http://www.ecassoc.org/electronic-cigarette-association-bylaws/). The Consumer Advocates for Smoke-Free Alternatives Association was created to advocate for harm reduction and sustained nicotine use as an alternative to smoking and tobacco cessation (http://www.casaa.org), and Vapers International Inc. is an e-cigarette industry research organisation, who, according to their website, has utilised the services of several tobacco control scientists and advocates (http://......................../). E-cigarette stakeholders have claimed success after advocacy efforts in Illinois resulted in postponement of voting on a bill to ban e-cigarette sales (http://www.casaa.org/news/article.asp?articleID=98&l=a&;p=), and in Virginia, where the Attorney General determined that e-cigarettes were not included in the state smoking ban (CASAA.org).
E-cigarette marketing has occurred mainly through the internet. Some e-cigarette companies, such as SmokeStik and Totally Wicked, have created webpages on the social networking site Facebook (http://www.facebook.com). Others, including Gamucci and Green Smoke, have used YouTube.com to post promotional videos and many e-cigarette users have posted personal videos displaying their use of the product. E-cigarette companies have also advertised on the search engine websites Google, Yahoo and MSN. Other e-cigarette marketing includes the use of contests and giveaways. E-Cigarettes National has provided entry into a raffle for gift certificates, cash and a TV with product purchase. Additionally, industry-sponsored internet forums are used to guide naïve users and promote e-cigarette use. As of August 2010, E-cigarette Forum (www.e-cigarette-forum.com) was sponsored by 81 e-cigarette companies and claims to have over 41 000 members. Posts on the website include product reviews; instructions on how to use an e-cigarette; directions to modify e-cigarettes; and information regarding new contests, events and advocacy efforts.