I actually know one of the owners of Evolve who is also an electrical engineer.
Well that would explain the rolling darwin add that is your posting history. I really liked the one were you recommended it for someone looking for an inexpensive box mod.
Im sorry but a flashlight with a VV chip in it is NOT comparable to a custom machined mod such as the provari or darwin. Its a damn flashlight. If you really think about it, Its like trying to compare a Toyota to a BMW. Sure they incorporate the same technology, but the BMW has more features making it a far more expensive vehicle built with higher quality parts and a better warranty.
I think you need to take a look on the google, flashlights are not all created equal and there is a reason flash light battery suppliers were the first ones modders went to when they were looking for power sources or why lighthound is still the cheapest place to get batteries.
Uses two 3V CR123A batteries (Lithium) or one 18650 rechargeable battery (Li-ion)
127mm (Length) x 25.4mm (Diameter)
61-gram weight (excluding batteries)
Digitally regulated output - constant power level
Reverse polarity protection, to protect from improper battery installation
Made of durable aircraft-grade aluminum
Look like a mod feature read out? Its the Fenix Flashlight.
Someone up there mentioned the Lavatube as a proof of concept that the technolog/material is not that expensive- China is going to be pumping those out at wholesale for 30 bucks a pop, so that means they are making it and profiting off of it at 30 bucks a pop, ask yourself...if china can make it for 30 bucks and profit at that price how much do you think they are making it for?
I can understand someone saying they buy American (or European or any small production vaping producer) for design (that is why I buy mods) or to support American labor over foreign (that is a valid stand), or that buying mods supports R&D and innovation instead of endless Chinese copies of current tech. But lets not pretend the OP is wrong in his assertion that from a material point of view yes there is a huge mark up. He is 100% correct. No real point in arguing that fact.
But when you buy a precise your not just getting a metal tube (stainless steel) with very well machines end cap and bottom cap, your paying for the support of the manufacturer in his warranty, for his R&D time, for his CAD time, and hopefully it will lead to more innovative products down the road all vapers can enjoy. Same with the GG and the Darwin and whatever...that may be, and the market says is, worth the extra costs but the materials are not. (but hey that's true of an ipod as well the nano was reported to cost $90 to make when it was sold for $200, or a 3DS from nintendo which is made for 102.00 and originally retailed for $250)
I want an Empire from empiremods, I do, I know its aluminum (which means it probably has all of 3 dollars worth of metal in it....maybe 7) Machined on a mass scale (which means they probably spend less than 50-60 to make it), I know empire mod doesn't have a $100 dollars of overhead on every unit sold so they are making a good profit on each one, I don't care, I like the looks and I like the innovative telescopic internal two piece threading tube. Apparently I am not alone as I can't even give them my money right now as they are sold out. Markets determine price, if no one bought them at 130 bucks they would lower the price, but not only did people buy them...they bought every single unit in inventory...I don't see a price drop anytime soon. Does it costs a lot more than the material used to make it...oh yea...is it overpriced? Well that is debatable, but with the current lack of similar products and the business being what it is from a market stand point its not.
One day, assuming government regulation doesn't stop it and it continues to be a safer alternative (no one starts glowing green from vaping), the user base will get so large as to attract more large distribution networks, prices will drop you will get darwin level tech for 40 bucks and mechanical level devices for 39.99 on a wal-mart shelf. But be careful what you ask for as we currently can talk to our manufacturers as people, no one gets sent to india when they call for tech support and we haven't attracted a ton of government regulation and taxes. If that day comes, I think some people will wonder if it wasn't better when we paid more but could actually talk to the person making the juice/device.