I'll give you 50% of that.... You also need to consider if the best deal today is the best deal for the overall picture? When walmart first came to town and they undercut mom and pop by a few bucks it was the best deal right? Now that everyone did as you suggest and took that best deal of the day mom and pop went out of business. Now walmart has tripled the price. Did you make the best long term business deal? If you are buying China brands you are supporting the sweat shops.... pretty hard not to do that because we manufacture next to nothing in this country!
Another huge factor is it will be much simpler for the government to hand this industry over to big
tobacco with fewer mom and pops. Save a few bucks now and pay the price when the only game is BT.