My missus smokes Sterling one of the cheaper brands, they have been reducing the number in the 20s pack for a while now keeping the price roughly the same at about £6.80, they starter at 19 and are now down to 17 in the pack - when May comes and the TPD goes into force, anything less than 20 will become illegal as will Menthol ciggies (although they have a year to get rid of stock)Today, my husband was in a shop (a sort of local supermarket), and the chap getting served in front of him asked for 10 Benson & Hedges. He gave the shopkeeper a £5 note, only to be told he hadn't given him enough!
He had to give him another 24 pence.
I was very surprised, but looking at the Tesco website, I see the price of 10 B&H are £5.19 there.