If Glantz truly believes smokers would be better off if they switched completely to electronic cigarettes, he needs to reexamine his behavior. Exaggerating the health hazards of e-cigarettes is exactly the wrong way to go about convincing dual users to make the switch. The authors of a recent article in the journal, Psychology of Addictive Behaviors, described how misinformed smokers are about the relative risks of cigarettes versus smokeless
tobacco. All smoker groups incorrectly believed snus is as likely, if not more likely, than smoking to cause all smoking-related diseases except lung cancer. They stated,”Increased knowledge of the relative health risks might give smokers an incitement to switch to snus and prompt current dual users to stop smoking completely. Awareness could be improved by tailoring information at targeted groups, for example via the health care system.”