OK, so after all of my posts telling everyone that the Halo Newpure and Menthol Ice have no taste, no TH and no menthol flavor, I get up this morning, take my first hit of Newpure and think "Wow, this is pretty good". I couldn't explain it but suddenly they both tasted much, much better. Then, I got an e-mail response from Jay at Halo as follows..."The 24mg would definitely offer more of a throat hit than the 18mg. The strongest menthol flavor we offer is Menthol ICE, yet it still is not an overpowering menthol flavor. Most of our menthols are quite mild, yet get more powerful the more they are vaped. As the atomizer adjusts to our e-liquid, you should taste more menthol flavor." So ther you go. Seems that you just have to stick with it for a bit and the taste will get stronger and better. I'm also going to go up to the 24mg anyway.