I think their goal is 50k less smokers rather than 5k, but it's still ridiculous.
A 10% reduction? They are dreaming---unless they plan to apply tobacco Harm Reduction methods. The 2001 Institute of Medicine Report stated, “Indeed, it has been predicted that even with the most intensive application of the most effective programs for abstinence and cessation, at least 10 percent to 15 percent of adults in the United States would continue to smoke.”
Stratton, K., Shetty, P., Wallace, R., & Bondurant, S. (2001). Clearing the smoke: assessing the science base for tobacco harm reduction. Washington, DC: Institute of Medicine National Academies Press.