I haven't been using the TV nearly as much now that I watch hulu on my computer. But even hulu has a ton of "smoking kills" commercials.
Here in NY, there's a program that's free provided to state residents where they offer free patches, gum, lozenges, etc...
But yeah, definitely noticing a more aggressive ad campaign for stopping smokers. Heck, there's even more billboards around the city than I've ever noticed...