Highbrow made me an all natural vapor. Ruined everyone else's liquids! So now if I buy from anywhere it's got to be natural/organic rather than artificial flavored. there's not a lot of companies out there that do this. I've had Highbrow's exotic, cigar, pipe, malt, eve's delight, buttered rum, and dark chocolate mint. As an extremely picky vaper, I can fully admit that there's not company out there that I've enjoyed every one of their liquids I've ever tried until Highbrow. Taste may be subjective but quality is not