I've been buying everything online but needed something yesterday that i couldn't wait to be delivered so i ventured out to our 4 relatively new e-cig stores and was stunned by the prices. I understand overhead, but $149.99 for a V5 Vamo??? Most other things were comparatively priced. Obviously they have the right to sell their stuff at whatever prices they want and i have the right not to buy from them but it's kind of depressing as i would always choose to buy local even if it costs me a little more. I do that with some of my other hobbies (guns and saltwater aquariums). However, in my opinion these guys are just taking advantage of ignorant people and i won't darken the doors of any of them again unless something changes. I also think they will quickly lose business to the internet as people figure out what's happening, it will be interesting to see how many of the 4 survive and for how long.