Something a lot of vape shops are now learning is that business is hard. Really hard. You can't run a business for a prolonged period of time without coming to the realization that the business model you started with will not work going forward without constant revision and adaptation to market forces, government meddling, and new innovations in technology that affects your business. This has always been the case and it's not going to change.
The shops that say the internet is killing their business are only fooling themselves. It's their inability to adapt and react to new business realities that is the real problem. Any business that even entertains the notion that internet sales are going to slow or go away are dooming their business to failure. Whining about the internet is not a useful business strategy and will not help.
If I do a Google search for any vape related item I can think of the same players always show at the top of my list (like element vape, vapordna, myfreedomsmokes, etc.). SEO is expensive and complicated, but extremely effective since most people don't even go to page 2 of a Google search. Some of these players are internet only and some are B&M and internet sales. The B&Ms that transition to the new reality that internet can used as an adjunct to their B&M stand a much better chance of survival than those that don't. It's not the only way to stay viable as a B&M, but it becoming more prevalent as a viable strategy.
The notion that raising prices even higher because of the loss of local consumers due to internet sales is probably not a viable strategy for the long term health of a business. There is a point that local consumers are going to say no. B&Ms that add excellent service and support to their customers, as well as a social experience, can charge a reasonable premium over internet prices for those value adds. But the reasonable premium needs to stay reasonable for this strategy to work. The reasonable premium can be different depending on the local clientele and the business owner will have to adjust according to sales numbers and profitability. This is no different than any other business that offers goods for sale. Service industries are pretty much exempt from this because of the need for physical presence at the clients site. The internet can't fix a plumbing issue... yet.
So any business that is whining about the internet killing their business is wasting effort that could be used to fix their business by making intelligent changes that will ensure their future success that embrace, or at least acknowledge, the new business reality they find themselves in. There are many ways to succeed in business, but there are infinite ways to fail. It's up to the business owner to figure out the difference between the two if they want to survive.
So I guess finally, what business owner didn't see this coming? Why didn't they adjust to this? What did they think the outcome would be? Just baffling really that the internet juggernaut has been coming for years and it is just now noticed, or just ignored I guess.