Takes me longer to clean/dry burn a coil than it does to make a new coil, so I don't bother with cleaning them. I uses silica wicks & 30ga. kanthal wire. Probably make a new coil every 2 months or so. Normally it's the silica wick that needs replacing.
Took me some playing around at first to figure out a build that would perform the way I wanted ... and last for a while.
For me, I defiantly found that simpler is better.