I am kinda wondering if any of you own a small business who are complaining of the markup?
Here's the thing to consider. Even if the vg, pg, flavoring, and nicotine only sum to, let's say, 50 cents per 30ml to make, are you considering the following that many juice vendors ALSO have as a cost?
* the plastic or glass bottles
* labeling
* sealing materials
* packaging materials
* website and hosting costs
* business licences
* paypal or credit card fees
* mixing supplies
* advertising costs
* margin for error for tossed product, unhappy customers, postal mistakes, etc.
* facility costs (if they don't mix in their home)
* business supplies (printer, ink, post office box, etc)
You see, I tend to cut the vendors a little slack when it comes to what they charge because I don't have an entire room, garage, or storage in my home devoted to mixing. I also don't have to spend the time mixing. I also don't have to spend no telling how many hours a week doing the customer service end of the business like answering phone calls or emails.
Look, I'm not saying that I would buy a juice from a vendor charging $20+shipping for a 30ml juice. Nope, I'd be prone to buying from someone like ecblends who tend to have low prices, coupons, and a reliable, good product.
I do think, though, that vendors are in business to make money and I am perfectly fine knowing they are making a couple of bucks off of each bottle sold.