The price of batteries is out of control. And I don't think they're as good as they once were. Why do I think gov't regulations are the cause?I got my last one for the truck at Tractor supply 2 years ago, seems like a good one and it was cheaper than wally world for this one.

I'm also not sure brand has as much to do with quality as it once did. There are a few battery manufacturers and they sell under multiple brand names. Kind of like appliances these days. They all buy the major components from just a couple manufacturers. I once bought nothing but DieHards. Then I switched to the Advanced Auto brand because they were close and Sears is, well Sears. Didn't really notice a difference. I've heard many mechanics tell me WalMart brand works perfectly fine. A WalMart battery is $93. A DieHard at Advanced Auto is $160. Both are their 3 year gold versions.