Video: Thank You For Vaping : The New Yorker
"In 1963, a patent was filed for a “smokeless non-tobacco cigarette,” but the invention did not take off. Forty years later, in 2003, Hon Lik, a Chinese pharmacist whose father had died of smoking-induced lung cancer, patented a similar device—this time, reimagined with nicotine. Fast-forward ten more years, to 2013, and electronic cigarettes—or e-cigs, as they’re often called— had mushroomed into a billion-dollar industry. Last year also marked the moment when a leading manufacturer of the device, njoy, aired an ad during the Super Bowl, to the tune of Avicii’s popular “Hey Brother.” The ad reaches a crescendo with this line: “Friends don’t let friends smoke. Give them the only electronic cigarette worth switching to.”
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"In 1963, a patent was filed for a “smokeless non-tobacco cigarette,” but the invention did not take off. Forty years later, in 2003, Hon Lik, a Chinese pharmacist whose father had died of smoking-induced lung cancer, patented a similar device—this time, reimagined with nicotine. Fast-forward ten more years, to 2013, and electronic cigarettes—or e-cigs, as they’re often called— had mushroomed into a billion-dollar industry. Last year also marked the moment when a leading manufacturer of the device, njoy, aired an ad during the Super Bowl, to the tune of Avicii’s popular “Hey Brother.” The ad reaches a crescendo with this line: “Friends don’t let friends smoke. Give them the only electronic cigarette worth switching to.”
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