Kraft foods and PG - new product

[afrazier5]

Ever heard of this one? Just saw an ad for it on TV and find it VERY interesting about their ingredient description. Makes one wonder if maybe us vapers have some big industry secretly fighting for us....

<click the 'What's in MiO' link> MiO | Facebook

MiO is a liquid water enhancer that allows you to make your drink, your way. Each of MiO's six exciting flavors are:

• Caffeine-free
• Calorie free per 8 fluid ounce serving
• Carbohydrate free and considered a free exchange
• Sugar free
• Free of artificial flavors

MiO is sweetened with Sucralose, a calorie-free, artificial sweetener that is 600 times sweeter than sugar. Generally, non-nutritive sweeteners are calorie free in finished products because they impart high sweetness intensity and are needed only in very small amounts to give desired sweetness to a product. Artificial sweeteners provide sweetness without adding calories to help individuals watching their calorie and sugar intake. To maintain color and freshness, MiO does use certain preservatives and artificial colorings.

Propylene glycol is a common additive found in many products, such as frostings, candies, baked goods, and frozen desserts. It is considered by the FDA to be "generally recognized as safe" for use in foods. Propylene glycol is a component of the flavor in MiO Liquid Water Enhancer and helps to distribute the flavor evenly throughout the product.

 

[Tumbleweed4829]

I just bought some yesterday. I found it at Target. I bought the strawberry/watermelon one and it's pretty good! I did see where it contained Propylene glycol. I'm not sure if that is too much of a concern or not. Hmm...I'm inhaling and drinking Propylene glycol....how much is too much I wonder.

 

[mylose64]

wait you can vape this stuff?

 

[flbutterfly1]

I bought it a week ago the watermelon is ok. I also bought sweet tea it is good. They both have that diet(fake sugar) flavor to them but the flavor is ok other than that.

 

[Moonflame]

I got the Sweet Tea and the Berry/something else that I can't remember. I like both of them even with the slight fake sugar taste that I normally hate. The didn't give me a migraine like diet sodas do, which was my main worry. I guess there is so little stuff compared to the amount of water you put it in that my body can handle it better. I was wondering if you could use it to flavor nic juice too. Anyone willing to risk an atty to try it out?

 

[JusticeKnuckles]

I'd possible mix it with some juice but i wouldn't put it straight up in my atty. e liquid is mostly pg/vg and this flavoring stuff probably contains real little amounts of pg so all the flavoring and pretend sugar would most likely gum up the atty in a hurry!

 

[Maiahmae]

Heh I agree with OP! Maybe there's a secret underground going on in big industry. Either way, it's another product to the "No PG is not poison.... it's in common things such as -list here-" and recognizable products that people actually use a a food, where you can go to their cupboard and say "Look, right here" is awesome.

 

[afrazier5]

Maiahmae that is exactly my point of posting this. I don't care that it's a new product on the market or how it tastes but rather that their marketing specifically points out the PG and speaks to it to educate the public. Looking at the comments on it on the FB page though, there are still many uneducated folks that need to be led down the right path.

 

[AttyPops]

wait you can vape this stuff?

Nobody said to vape it.... they were talking about PG and the public perception of it in general. I wouldn't choose to vape it since it has artificial colors and preservatives....

I like the idea of this product, to reduce my soda intake and use flavored water. OTOH, I'd miss at least some of the Caffeine (for a while). Hope it does raise awareness on PG. What was your local cost??????

 

[Moonflame]

I thought about buying caffeinated water to mix it in so I wouldn't miss my caffeine .

It is amazing how many things PG is in. It's the main inactive ingredient in Children's Cold Medicine and Cough Syrup too. Also the main ingredient in most flavorings in the grocery store. And KY Liquid is just PG and Glycerin with some preservatives.

 

[Zal42]

Isn't this stuff just regular flavorings rebranded? I know that Capella markets their flavorings in a similar way, but all of the ones we use to make juice with can also be used in an identical fashion.

 

[AttyPops]

Isn't this stuff just regular flavorings rebranded? I know that Capella markets their flavorings in a similar way, but all of the ones we use to make juice with can also be used in an identical fashion.

Ya know, that's a great point. Anyone else use e-juice DIY flavoring for another purpose (besides candy, I suppose)? I guess I could just use it for flavored water...... tobacco water... yuck. Grape, OTHO...... Hmmmm.... Anyone use grape e-juice?

I have tried some lemon and lime. But I just use lemon juice in water for that. Why use the flavorings? Grape, OTHO, or other more complex flavors.... I wonder how cost effective it is.

Any thoughts on other uses?

 

[Zal42]

Anyone else use e-juice DIY flavoring for another purpose (besides candy, I suppose)?

I use them to flavor milk. No, really! A teaspoon of powdered sugar + a couple of drops of flavoring = YUM! I'm partial to root beer, lemon, and raspberry, but most are good.

 

[ShannonA]

Maiahmae that is exactly my point of posting this. I don't care that it's a new product on the market or how it tastes but rather that their marketing specifically points out the PG and speaks to it to educate the public. Looking at the comments on it on the FB page though, there are still many uneducated folks that need to be led down the right path.

But will the public trust their information anymore than we vapers trust the FDA's? We're talking about the same industry that has been adding msg to our food for how long?

 

[LeAnn]

Kraft is owned by Phillip Morris.....Hum.....are they trying to sneak into the e-cig industry?

 

[ShannonA]

Kraft is owned by Phillip Morris.....Hum.....are they trying to sneak into the e-cig industry?

really? I had no idea... well if that's true it answers the trust question.

 

[Maiahmae]

LOL so I ~had~ to educate the people that replied about the PG in the product. my post (to save a trip) went as follows:

dj

I recently fell for the catchy commercial for a new Water Enhancer. They play a song stating, "That's the way, uh-huh, uh-huh, I like it uh-huh, uh-huh ! Well I bought two different flavors and tried each. It really doesn't taste that great with its aftertaste, but I figured I would finish what I bought. I offered some to a person at a recent meetings and she looked at the label and said…"Oh, look at all those chemicals". I then looked myself and the third ingredient is Propylene Glycol. I seem to remember that this is Anti-Freeze! I looked up Propylene Glycol and it is used in anti-freeze, tire sealant, fabric softener, de-icing agents, wallpaper stripper, brake fluid, adhesive, paint and stain removers. I read where the government states a small amount in food is not harmful, but do we really need these toxic chemicals in our water for the sake of taste? Needless to say, I threw both containers away. "That's the way, uh-huh, uh-huh, I like it….not so much.

Which I replied:

Ya know, water is also in antifreeze... and the only reason PG is in there is to make antifreeze safer for the pets owned by forgetful owners. PG is safe. Propylene glycol is an FDA-approved additive for military dietary rations (Agency for Toxic Substances and Disease Registry 1997). Also Visit Dow Propylene Glycol where I found this:

Propylene Glycol is commonly used in cake mixes, salad dressings, soft drinks, popcorn, food colorings, fat-free ice cream, and sour cream. It also protects food from freezing and is used to as a food preservative.

Just saying... relax, if it's good enough for the military, isn't it good enough for you?