if I go much over 7 watts I get a burnt taste. how can I go higher?
I find that burnt taste has several legs, I'll try to explain:
How you break in your coil: Depending on what you use, breaking in your coil extends its lifespan. For BCC in general I wash a new head prior to use. Machining liquid can be left behind and it's the culprit for burnt taste.
Liquid density: the more dense the liquid, the harder is to feed into your coil. For bottom coils means removing wicks until you find it keeps up. To prevent flooding, don't remove all at once.
Voltage: When you first start using a new coil, start low. Some coils produce great amounts of vapor with only 3.3V. If you see it wicks well, rise your voltage slowly as you vape along. Most typically, it'll start breaking in at about 2.5 ml vaped.
Head resistance: If your resistance is too low, you could be running at a very high voltage. Check your resistance and calculate it's not going over the top.
http://www.ohmslawcalculator.com/ohms_law_calculator.php
PWM: Some devices get to the desired voltage by pulse width modulation. That means that it will cycle from the highest to lowest voltages at a certain amount of cycles to get you your desired voltage. It could also mean you're frying your coil. Certain mods should be used only with regular resistance clearos.
Fusion point of eliquid: Certain components of eliquids don't whitstand high voltages. If you've checked all of the above and are right, the culprit could be some component of your eliquid.
Hope this sheds some light...