BAT: FDA Flavour Guidance A Welcome Step Towards Stable US Vapour Market
British American tobacco (BATS.L, BTI) on Friday announced that the U.S. FDA's Flavour Guidance is a welcome step towards returning the US vapour market to stability following a significant period of disruption and uncertainty.
"Importantly, the guidance is clear that flavours can return to the market place once they have been cleared through the PMTA process," the company noted.
The company noted the FDA's acknowledgment that a properly regulated vapour category continues to provide a credible alternative to smoking. The FDA also highlighted the important issue of preventing the access and appeal of vapour products to youth.