Straight up menthol tastes like Vapo Rub to me. I never got that from a menthol cigarette.
IMO menthol is menthol, brands don't matter, strength of their mix may.
The cooling agents like Koolada are supposed to be different.
My menthol is always 50/50 menthol and Koolada. The strongest I use is 1% each. I often have it with a mint.
I'll consider mentholating anything. (I wasn't a menthol smoker other than bummed smokes.) I always mentholate mints or mint-like flavors.
For a mentholated fruit I use menthol, koolada, peppermint, .33% each.