Message ECA President

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LaceyUnderall

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Dec 4, 2008
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Could someone from the ECA explain the logic behind this claim, I think it brings your integrity and credibility into question:

"... an electronic cigarette cartridge, depending on manufacturer and cartridge style, produces 0-16 mgs of nicotine when fully consumed by approximately 300 puffs. A recent industry study indicates the average electronic cigarette user takes 62.8 puffs per day. This suggests the average electronic cigarette smoker is consuming 3.36 mg of nicotine per day ..."
Electronic Cigarette Myths and Facts | Electronic Cigarette Association

The average amount of eliquid used per day is 2-3ml, not less than a cartridge (which could be 0.3-1ml) - http://www.e-cigarette-forum.com/fo...cussion/2817-how-much-eliquid-do-you-use.html

16mg isn't the upper limit for strength, eliquid up to 48mg per ml can be bought.

300 puffs isn't what people usually get from a cartridge (0.3-1ml), less than 60 per ml is the usual apparently - http://www.e-cigarette-forum.com/forum/general-e-smoking-discussion/6525-draws-puffs-per-ml.html

Could you provide a link for this please - "... recent industry study indicates the average electronic cigarette user takes 62.8 puffs per day .."

Thanks.

This was forwarded to me as the source of the Fact in question:

******
This is one question we asked in a survey sent to 3000 of our users in March
of 2009.

On average, how many times each day do you take a puff of your njoy
electronic cigarette?

25.3% Less than 20 puffs
33.3% 20 to 50 puffs
22.1% 50 to 100 puffs
11.3% 100 to 150 puffs
3.6% 150 to 200 puffs
4.4% More than 200 puffs

62.8 Average puffs per day
******
 
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