starting vaping almost a year ago now....have not had a cigarette since and will never pick one up again. just got my first MVP 2.0 and I do like it. however, I was always under the impression that this device would make my ejuice taste even better, but I really do not notice much, if any, difference in taste from using my MVP then from my variable voltage/wattage ego style batteries. given, the battery life is far longer but so far that's the only noticeable difference I really see. so is this longer battery life the main advantage of having a MVP? (BTW...I couldn't care less about the vapor production)