All I can say is wow! I bought a "puck" of this stuff on a whim when ordering some juice. I was using Koh Gen Do with good results but for some reason it just doesn't look clean to me. I've read about using Pima cotton for wick but I was never motivated enough to actively seek some out. Leave good enough alone right? Well I was wrong. This Native Wick cotton is incredible! It is pure white in color and looks very clean. The way it is packaged makes it very easy to work with. Basically the strip of cotton breaks into 3 "channels" and each channel is wide enough to wick with. So I cut one of the channels to length and used it in my Subtank with the RBA base. Right from the first hit there is no taste to the cotton. No "break-in" at all. It is very clean tasting and wicks juice incredibly. You guys and gals have got to try this stuff out. It is well worth the $$. Plus, the complete process is done right here in the USA. No Japanese anything. Thanks Kent for offering this stuff. Seems to be a no brainier when restocking up on juice.