I saw these also and wow they just keep coming up with neat gadgets for us to drool over and wish we had the extra cash to buy it. I understand that it cost money to run a business. There is risk involved with losing your money on product purchases gone wrong, overhear for website maintenance and a multitude of other things. What I don't get is why does everything made in the USA cost so much more than other places and I don't mean china. I'm all for paying a decent price for a quality product, but some of these units I feel are way over priced. I also feel that some manufacturers are more profit driven than customer driven these days. Pricing is a supply and demand thing tho so hopefully soon we can all afford a provari type mod that doesn't break the bank.