I was at Costco today, and they sell multipacks of Blu cartridges and some kind of njoy package. What was interesting here was that the products were displayed in the store next to the Nicorette and other NRTs. The message I got from this is that e cigs are an option to NRTs, despite what Big Pharm leads us to believe. And further, by not being by the cigarettes, they are not being classified as a tobacco product. The whole thing just made me smile. 