I had my first "Volt Evangelism to a Non-Acquaintance" experience today. I ran into the neighborhood gas station mini-mart to get a newspaper (mine got soaked in an early rain). A fellow was standing at the counter with 2 purchased packs of cigs, reading the fine print on the disposable e-cig they sell. After I paid for my paper and walked out he put the e-cig back and followed me out.
After we got outside, I turned around and told him those disposables they sell aren't such a good deal. We talked about the Volt for few minutes and I showed him my Volt. I gave him an SI business card and he said he wasn't particularly computer savvy, but his wife was, and he would get her to investigate further.
Suggestion for the SI cards: add a reference (URL) to ECF on the bottom of the card. Maybe something along the lines of "Visit us at the E-cigarette Forum (www.e-cigarette-forum.com)", possibly expanded to point to this
thread. This would be helpful for complete newbies that may be completely new to the e-cig concept and uncomfortable with making a purchase based solely on looking at a single vendor's sales page.