I have been using Japanese cotton for as long as I can remember because I was told it was so much better than organic. I have been vaping a goblin every since the v2 hit the market. Today I burned my coils off and because I hadn't ever used organic in it I thought I would give it a try. To my surprise I am getting twice as many air bubbles when I vape witch means cotton is soaking up more juice. So have we been sold a bill of goods just so we would buy cotton at the vape shop. Let me know what you think?