Huge mistake to name electronic cigarettes, electronic cigarettes imo. I often wonder if we would have these regulatory issues to the same extent, if it was called something else.
I think the regulatory issues would still have been the same, no matter what the devices had been christened.
One of the things that make e-cigs so successful for smokers who want to get away from traditional cigarettes would always make ANTZ froth at the mouth and go nuts:
Exhaling vapor that looks like "smoke."
And I'm not talking about cloud chasing plumes. I think even the tiniest wisp of vapor exhaled after a hand-to-mouth motion would be an abomination in the ANTZ view.
Seeing people exhaling a vapor, no matter what the devices could have been named at the beginning, "normalizes smoking" in ANTZ eyes. We're "undoing decades" of their "successful" efforts to make people stop smoking, don't'cha know.