Past year sales of JUUL increase 7 fold since Sen Schumer's public attack

[Bill Godshall]

a 7.7 fold increase since Sen Chuck Schumer began the War on juul on 10/15/2017 at

Bonnie Herzog reported past 52 week sales of juul (according to Nielsen data) were $1.495 Billion on October 6, 2018, up more than seven fold from $193.7 Million on October 7, 2017.

On October 15, 2017, Sen Chuck Schumer began a coordinated public attack on juul (which most smokers and most teens had never heard of until hearing/reading anti JUUL stories)

SCHUMER: DRAMATIC SPIKE IN NYC/LI TEEN USE OF E-CIGS BEING FUELED BY ‘JUUL’ & OTHER NEW-AGE E-CIGS; NEW TYPE IS ODORLESS, LOOKS LIKE A SCHOOL SUPPLY & KIDS CHARGE IT IN CLASSROOM, THEN PUFF AWAY; SENATOR DEMANDS FDA DO ITS JOB & REGULATE DEVICES LACED WITH ‘MYSTERY CHEMICALS’ NOW THAT 1 IN 5 NY KIDS ARE HOOKED | U.S. Senator Chuck Schumer of New York

Meanwhile, sales of Big Tobacco's cigarettes declined 4.5% in the first 9 months of 2018, while sales of Big Tobacco's vapor products have remained flat for several years.

Below are past 52 week sales of JUUL and e-cigs in the US (according to Nielsen data).
But note that Nielsen doesn't track sales of open tank systems or e-liquid at 10,000 vape shops or online.

Nielsen data
US Sales ($ Millions) of JUUL and E-cigs (the vast majority of which are JUUL + Big Tobacco's e-cigs)
in the Past 52 weeks ending
6/17/17
$28.8 JUUL, $986.6 E-cigs
7/15/17
$126.3 JUUL, $1,015.7 E-cigs
8/12/17
$147.8 JUUL, $1,051.4 E-cigs
9/9/17
$168.0 JUUL, $1,084.6 E-cigs
10/7/17
$193.7 JUUL, $1,118.6 E-cigs
11/4/17
$224.6 JUUL, $1,155.9 E-cigs
12/2/17
$267.1 JUUL, $1,203.5 E-cigs
12/30/17
$322.8 JUUL, $1,263.7 E-cigs
1/27/18
$387.3 JUUL, $1,348.0 E-cigs
2/24/18
$454.1 JUUL, $1,433.2 E-cigs
3/24/18
$540.8 JUUL, $1,529.8 E-cigs
4/21/18
$649.8 JUUL, $1,647.6 E-cigs
5/18/18
$784.4 JUUL, $1,792.9 E-cigs
6/21/18
$942.6 JUUL, $1,961.6 E-cigs
7/14/18
$1,109.2 JUUL, $2,131.7 E-cigs
8/11/18
$1,286.9 JUUL, $2,310.1 E-cigs
9/8/18
$1,477.2 JUUL, $2,505.3 E-cigs
10/6/18
$1,495 JUUL, $2,521.5 E-cigs

This is an update since
JUUL sales still skyrocketing, Big Tobacco vape sales remain flat

 

[stols001]

Guess you know what they say about publicity...

Anna

 

[Clark Kent]

I am hearing many Commercials on the radio for JUUL, Perhaps their marketing team may have much to do with the sales, The commercials offer valid points of switching and also warn if you don't smoke or vape don't start. On the other hand I seen a very ignorant commercial on T.V. slamming JUUL, and Vaping aimed at young vapors, insinuating that it was as bad as Smoking for you.

 

[Rossum]

On October 15, 2017, Sen Chuck Schumer began a coordinated public attack on JUUL (which most smokers and most teens had never heard of until hearing/reading anti JUUL stories)

Money can't buy advertising like that!