I thought I would use this thread to get on my soap box for a minute.. First, BAD is absolutely right.. everyone of us who enjoys vaping should join CASAA - I did a while ago and get regular email updates.. there is a lot of good information to keep you updated on the latest information.
This post by Bill Godshall (who is the Man by the way!!) says it all as far as I am concerned and is the basis for my "theory" on the future of vaping.
Mike also posted this excellent commentary exposing tobacco industry analyst Dave Adelman's recent report stating that the huge increase in e-cigarettes sales and use by smokers as a key factor causing a 4.5% cigarette consumption decline so far in 2013.
http://tobaccoanalysis.blogspot.com/...#disqus_thread
I am a business man.. I work for a Global company and have side businesses I run as well... (by the way, I don't care what you do, whether you go to school, are an employee, a stay at home mom or dad.. we are all Business men and women in one form or another.. the "new" corporation is the individual.. be it consumer or provider)..your dollars are what counts and that is the issue..period. Most all of us have had Economics teachers or Business Profs in our educational background at some point..when you boil down all the things (some times crap) that they taught us..where do we end up?..simple.. FOLLOW THE MONEY!
When a multi-billion dollar global industry allows a public statement like the one above..that tells me something. Let me attempt to think like the global CEO for such a company for a minute. I am losing 4.5% market share and I am just in the 1st quarter.. If I am worth my salt at all.. I have anticipated this trend because there were indicators long before that were telling me where the market was going. My Stockholders are expecting a certain percentage of ROI right? So.. now I have a choice, I can use my bully pulpit and lobbyist network to eliminate that 4.5 percent of the market..but there are cost in doing that..Real capital spent in the effort and political capital expended on the hill (don't underestimate that..it can be more valuable than the real dollars at times)..but here is the real deal..4.5% is a HUGE number when you are talking these kinds of figures.. if you eliminate it..and lets say in general 2% of that market come back to you because of the nature of addiction..you still lose two percent market share and spent significant resources doing it.. I dont know of very many CEOs that think that way.. Remember, when the **** hits the fan.. the biggest investments in personnel are likely the 1st to go.. i.e..the CEO and Senior Management Staff.
But.. what if you can become a quote "innovator"? What if you..the whole time have been preparing to acquire instead of destroy this market share? What if you see a trend that tells you that there is real growth in this potential market.. What if you can become "Jobs like" in media stature and a "cultural change agent"?
Here is what I potentially see coming... There will be no ban on e-cigs.. the ones that have taken place and are now in legislature will more than likely be short-lived. BT will (and I suspect that they already are) fund research that will show e-cigarette use to be a safer alternative to smoking.. E-cigarettes could be killing us all and it wouldn't matter because that's not the point..remember.. we are capturing and growing market share here.. our primary concern is not now nor has it ever been public health and safety. They will use their considerable lobby power to convince those on the hill that they have gone into this "wild west cowboy market"..cleaned it up, brought safety.. i.e regulation.. to it.. They will use a heavy and strategic marketing campaign to put out their message that they are now in control of the e-liquid content and will have the "science" and studies to back it up..of course this is two fold..gain public acceptance and attempt to mute the voice of the ATB lobby which will surely fight back.. They will be far less concerned with the hardware side of the market and will only seek to control the connection mechanism by making it proprietary. They will next approach the best and brightest in this "wild west cowboy' industry and offer them a way to continue their enterprise but under certain "guidelines" which of course will be in complete concert with thier corporate strategy. Those (like Provape) will adapt and move forward because that is what small and medium enterprise does and they do it better than anybody,,SME crushes corporate when it comes to business acumen and the big boys know..SME is where the true innovation comes from and smart CEOs use that as a resource..they dont crush it...
End of the day.. in 2-3, maybe 5 years "vaping" will be a household word... it will be regulated and taxed..There will be more not less choices in devices to use but there will be less "uniqueness" in the e-juices you can buy... You can already see it .. I have a good relationship with one of the B&M stores in town.. I use to be able to walk in there and while there would be a wait it was never too bad except on weekends.. I walk in there now and it is 7 or 8 deep everyday.. they are constantly looking for help and opening up a second store and plans for a third.. The mall where this store is begs them to stay there because the foot traffic is so heavy..the surrounding stores love it .. the other shops are similar and not nearly as well run.. That's micro-level.. take that Macro and you got the one thing that drives the boat...Money...follow the money..
Personally, I am not hoarding devices or juice..but I am preparing for this "hobby" of mine to get a face change and preparing for it to cost me more.. Provape will be here..maybe not exactly the same but they will be here..
do i like it .. Hell no!!.. but it's coming and I best learn to deal with it now or quit vaping.. I cant hoard for the rest of my life
just rambling and putting out thoughts.. I'm probably full of it..
