PV Ad Campaign Ideas

[Brutus Buckeye]

My daughter-in-law is needing to do an ad campaign in school for a product or service. I suggested doing it for the PV (e-cig) devices and she is considering this strongly.

What I would like is input from everyone here on what would we like to see as a group in an ad campiagn. Maybe we can stir some good ideas to get something going. What needs to be out there for the public to know and understand. They are getting bombarded with mis-information from the FDA and other talking heads.

Any input would be greatly appreciated.

 

[Uma]

I'd like to see: How the individual can painlessly wean themselves off of nicotine gradually, by adding zero nicotine eliquid into their daily mg dose, if they chose to become nicotine free as well as smoke free.

 

[Brutus Buckeye]

good idea, of course I know a current type of ad couldn't say it is a smoking cessation device even though we all know better

 

[Brutus Buckeye]

No other ideas?

 

[DC2]

What are the parameters of the project?
For instance, when you say ad campaign, how many ads, what types of ads?

 

[Brutus Buckeye]

DC I'm not really sure. I sent her the link to this thread as well, just hoping to promote some discussion, maybe even more so for ourselves, ideas for what we may be able to do going forward.