I think I am getting close to building my own coils. How long do the last as compared to store-bought coils?
Generally speaking... Kanthal wire coils of larger gauge will last longer than those of thinner gauge. There is simply more material to decay over time before the resistance value goes up, and/or the thermally conductive, electrically resistive aluminum oxide coating (alumina) diminishes - to the point where some can taste the iron/chromium content.
So, taking that into account, RBAs (RDAs, Gennys and RTAs) that utilize thicker gauge wire may be able to run on the same coil for, as supertrunker says, "months at a time".
Not saying that you must buy and use nothing but 24 gauge wire, but certainly 26~28 gauge (my personal favorites) will last longer than 30~34 gauge.
As you fit your own wick as well, using cotton wick as an example - you may replace a wick every few days or a week... using the same coil over and over
and over and over and.......