On the 15th March I sent an email to PMI asking there views on E CIGS i have just recieved there reply this morning.
Thank you for contacting Philip Morris International.
We are aware that electronic cigarettes are currently available in some markets.
The availability of various new products today, including non-tobacco products, such as the e-cigarette, demonstrates the need for regulation that would provide for assessment of these new products. This is something we support and which we have been discussing with various governments. Regulation would ensure that claims made by manufacturers are substantiated by sound scientific data and that consumers receive appropriate information about the risk, if any, posed by the products.
Developing products with the potential to reduce the risk of tobacco related diseases is one of PMIs goals and we are working relentlessly to achieve this.
With best wishes,
Philip Morris International
Philip Morris International: Home
I think its more like working relentlessly to take over the market.
Thank you for contacting Philip Morris International.
We are aware that electronic cigarettes are currently available in some markets.
The availability of various new products today, including non-tobacco products, such as the e-cigarette, demonstrates the need for regulation that would provide for assessment of these new products. This is something we support and which we have been discussing with various governments. Regulation would ensure that claims made by manufacturers are substantiated by sound scientific data and that consumers receive appropriate information about the risk, if any, posed by the products.
Developing products with the potential to reduce the risk of tobacco related diseases is one of PMIs goals and we are working relentlessly to achieve this.
With best wishes,
Philip Morris International
Philip Morris International: Home
I think its more like working relentlessly to take over the market.