I am not saying it is right but I do understand WHY this happens and why the manufacturers want the retail prices held up. Without minimum MSRP any company could sell the products at any price. This is good for the consumer but ONLY in the short term. What inevitably happens when this is allowed to continue is that the financially stronger resellers will severely undercut the competition. Prices will fall to or in some cases BELOW Wholesale costs until only a few, or even one of the resellers is left in business. At that point the survivor can jack the prices up to anywhere they want and the price gouging would be bad for the consumer and the manufacturer. As soon as a new reseller opens shop the original survivor can drop prices again to a point that the new competitor cannot sustain and they too are out of business. This is also bad for the manufacturer because they end up with less direct customers and their financial future then becomes directly linked to them. Minimum pricing from the manufacturer helps prevent this from happening.
Yea, that is cute in theory, but I HIGHLY doubt that is what is happening in this case.
fast tech isn't selling product at CHEAPER than they are purchasing it for, in an attempt to monopolize the e-cig industry and starve off the other online e-cig vendors.
1) They are probably buying in MUCH, MUCH, MUCH larger quantities than most e-cig vendors, and therefore getting it cheaper/can sell it cheaper.
2) fasttech is based in China......I'm sure much of the stock they get is manufactured in china as well, so they are probably avoiding shipping costs that many US vendors have to deal with.
3) Since they are based in China, obviously their employees aren't being paid the same as US employees. They save there.
Anyway, whether or not they are doing anything wrong, is strictly subjective, and opinion. Innokin threatened legal action, and by ALL means, good for them. Let them both battle it out in court, that is their issue, if that is what Innokin wants.
I say more power to them. E-cig products are over-prices as is.....I'm glad to company that is able to offer better prices.