Reynolds to Sell Blu

[Drauder]

Reynolds American just bought Lorilard. They are selling Blu.

 

[Tom Servo]

More information here.

Under the terms of the deal, Reynolds will pay $68.88 in cash and stock for every Lorillard share. Including assumed debt, the transaction is valued at $27.4 billion. It will then sell several brands — notably the popular Blu line of e-cigarettes and the Kool, Salem and Winston brands — and a former Lorillard manufacturing plant in North Carolina to Imperial for $7.1 billion.

 

[sonicdsl]

Already under discussion here: http://www.e-cigarette-forum.com/fo...l-tobacco-following-reynolds-acquisition.html