I haven't seen this commented so I'll have a go.
Celebrities, Dr. Oz, with a national talk show can have an immense impact on an "Uniformed Public Opinion". Just like Opra Winfrey can suggest a book, and the public, for that reason alone, makes the book a national best seller. I know much of Middle America watches shows like Dr. Oz, as its syndicated on one of the "Big Three" Networks. I absolutely remember when Opra Winfrey railed against the Beef Industry and caused a huge revolt in that industry, or more precisely the state of Texas. The Beef/Cattle Industry sued and there was an apology and retraction. This is an example of what an industry with billions of dollars can do to defend itself. The United States Vaping community is, as a "Unified Financial Entity", basically non-existent.
This is why media misinformation slanted to the "Uniformed General Public", is so dangerous.