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Certain pharmaceutical companies see e-cigs as competition that will most certainly cut into their profits, so they wish to have them eliminated entirely. tobacco also sees e-cigs as competition, but a few companies have purchased their own e-cigs companies and wish to monopolize the market via control of how nicotine liquid will be regulated and sold...to their benefit only. Since they have their wallets in the FDA's hands, they stand a good chance to get their wishes.
The FDA already banned e-cigs a few years ago, which was eventually overturned. They likely will attempt to do the same again. The FDA & Deeming Regulations of E-cigarettes
Yes, it is all about money and not so much about consumer safety issues. The end result may not be just about taxes or regulation, but could be an all out ban, as the big money players will come out on top either way.
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You'd think the tobacco companies would want to get in on the e cig market early. Apparently they would rather work towards getting them banned than put some effort into holding a spot in the market
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