Things that make you go 'hmmmm...':
"In the 2011–12 season, 15 ships from six nations pulled roughly 3,500 metric tons of Antarctic toothfish from the Ross Sea. (Eight nations have vessels registered to fish there.) More than half the catch ends up in the U.S., where it’s sold (along with Pata-gonian toothfish) as the more palatably named Chilean sea bass for upwards of $25 a pound. Toothfish grow only about one centimeter per year, so scientists fear the species can’t withstand the pressure."
"The name "Chilean Seabass" was invented by a fish wholesaler named Lee Lantz in 1977. He was looking for a name that would make it attractive to the American market. He considered "Pacific sea bass" and "South American sea bass" before settling on "Chilean sea bass".[2][3] In 1994, the U.S. Food and Drug Administration (FDA) accepted "Chilean Seabass" as an "alternative market name" for Patagonian toothfish,[2] and in 2013 for Antarctic toothfish."