I can most certainly agree with you there Lu. The typical use of the words won't go away regardless of any such pressure, and I've always had a thing about being pushed to conform.
At the same time, I also really think that we need to work together to keep e-cigs available. I really do think a name change in the marketing of the products is a very important step in keeping e-cigs from being banned. The difference words make when dealing with regulation can be seen in the marketing of devices for weed as well as the wording used when selling herbal remedies.
I had a thought that the unchanged names in the forums and personal websites would be a big part of making sure the vendors who change their marketing continue to get the same amount of business. The search engines would be finding the forums and personal sites due to all the continued usage of those keywords even though the vendor's listings for those words would fade over time. The forums and people should be encourage to take an active role in directing newcomers to those same businesses in order to prevent them from losing their income.
If such a relatively small thing only gives e-cigs a slightly better chance of staying off the banned list, the payoff still seems more than worth the effort to me. It's important we work together, vendors and users both, because this technology is so new that it would be very easy for them to stamp it out before it catches on.
I truly believe that the only word that must be avoided is safe, and all forms of it, i.e. safer, safest, healthy etc. The use of this word in marketing will lead to the FDA saying, "OH YEA?? SAYS WHO!?" Thats when it will hit the fan. Any website or manual that uses the word safe will be to blame.
Thats not to say that the facts can't clearly be stated. One can say that this liquid being vaped contains only these ingredients, which have all been regarded as relatively safe by so and so. The atomization process is fairly simple and is similar to a commercial fog machine.
The problem arises when you start stating things that usually cost companys millions of dollars to be able to say.